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The original item was published from 1/15/2020 9:04:18 AM to 3/31/2020 8:05:01 AM.

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Posted on: January 15, 2020

[ARCHIVED] City of Rogers partners with Ozark Regional Transit to provide zero fare, on demand public transit

Man loading bike onto Ozark Regional Transit Bus

The City of Rogers is proud to partner with Ozark Regional Transit to provide on demand and enhanced public transit services for a zero fare to its residents and visitors beginning Monday, January 20, 2020. There will be two transportation enhancements that the public may choose to utilize:

  • Route 54, a fixed route connecting the Downtown Express (Historic Downtown Rogers) to the Uptown Express (Pinnacle Hills Area)
  • On-Demand Transit, an application-based, real-time, route service with numerous bus stops located within the City

The first enhancement, Route 54, will initiate from South 2ndStreet and West Elm Street, proceed south and west via 8thStreet, New Hope Road, South Hampton Place, South Bellview Road, South Promenade, West Pauline Whittaker Road, South Pinnacle Hills Parkway, and terminate at J.B. Hunt Towers (Uptown Corridor) along South J.B. Hunt Drive. This will be a connection point to Route 490 Express north to Bentonville and south to Springdale and Fayetteville. The route will then return to its initial point to complete one full circuit, fulfilling its primary purpose of moving residents, visitors and workers efficiently between Downtown and Uptown.

On-Demand Transit, the second enhancement, will allow a riderto schedule trips from bus stop to bus stop using an app on his/her smart phone, desktop computer or simply calling the Ozark Regional Transit office (479-756-5901). After scheduling a trip, users of the On-Demand Transit application will be immediately notified on their phone or desktop of the bus’ ETA (Estimated Time of Arrival) at their departure stop. Phone-in users will be given verbal estimates of the bus’ ETA.

“We are excited to offer these transportation opportunities for those residing in and visiting the City of Rogers for zero fare,” Mayor Greg Hines said. “Our hope for this program is to provide our citizens with fast, safe and reliable access to work, meetings, shopping and events within the City, and, considering the buses will have bike racks, bicyclists will also be able to easily access all of our beautiful trail systems.”

Both enhancements will run daily, Monday thru Friday, from 7 a.m. to 5:30 p.m.; observing all of ORT’s scheduled holidays.

For a printable version of the PDF Map, please click here.

Route Map - City of Rogers partners with Ozark Regional Transit to provide zero fare, on demand publ


ORT has three Fixed Routes in Fayetteville, three in Springdale, two in Rogers and one in Bentonville. Additionally, ORT offers an express bus service between Fayetteville and Bentonville which is very popular with NWACC students.

Curb-to-Curb services are offered in all 4 cities with Fixed-Route Service and — to a more limited extent — in rural areas and smaller cities in Washington, Benton, Madison and Carroll counties, Monday through Friday.

All ORT vehicles are wheelchair accessible and all Fixed Route buses are bicycle-friendly. Information on Curb-to-Curb Service and Fixed-Route transit can be obtained by calling ORT at (479) 756-5901 or visit ORT’s website:

For more information on this subject, call Jeff Hatley, Public Information Officer, at 479-365-2161.

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